FANZO Partners With TNT Sports To Launch Industry-First Venue Marketing Platform

Exclusive partnership centred on FANZO's automated social media marketing solution for commercial sports venues across UK

Sports tech company FANZO has announced an exclusive partnership with TNT Sports Business to launch TNT Sports Social, a comprehensive digital marketing platform designed specifically for commercial sports venues.

The collaboration tackles a significant challenge in out-of-home broadcasting, where many commercial venues know live sport brings customers through the door, but simply don't have the time or resources to consistently market their sports offering online.

Solving Broadcasting's Marketing Challenge

TNT Sports Social bridges the gap between broadcaster content and venue-level marketing by automatically creating and posting social media content across participating venues' channels, keeping fixture listings up to date and building a database of loyal customers that venues can market to.

The platform launches alongside TNT Sports' expanded content offering for the 2025-26 season, which includes Premier League matches, UEFA competitions, and the newly acquired Emirates FA Cup and Adobe Women's FA Cup rights.

"Research has shown that TNT Sports' European football drives more incremental footfall into pubs than any other live sport," said Alasdair Collis, Vice President, TNT Sports Business.

"And with a new suite of digital sports marketing tools, courtesy of our partnership with FANZO, TNT Sports continues to offer venues a compelling way to drive footfall and maximise profitability from sport, all through the week."

Automated Marketing At Scale

TNT Sports Social represents the first broadcaster-native marketing automation platform for commercial venues. The system automatically updates venue social media pages with upcoming sports events every week, covering fixtures from all sports broadcasters - not just TNT Sports content.

Key platform benefits to venues include:

  • Automated social media content creation and scheduling across Facebook, and Instagram- professional-looking socials without hiring an expert
  • Automated weekly fixture updates to a venue's FANZO profile, covering all major sports and broadcasters - claim back hours per week researching what to show
  • Direct email marketing campaigns to each venue's customer databases - Hit customers’ inboxes without touching a keyboard
  • Prize and promotion campaigns that actually drive footfall on match day

The opt-in platform means venues get professional-standard marketing support without the usual cost or technical headaches.

“Not having to worry about updating my socials for sport is the biggest benefit to me”, said Jade Evans, Bar Manager at Ye Old King & Queen in Brighton. “That alone gives me back 2 hours a week I can better spend on serving customers or growing my business.”

Industry-First Business Model

Unlike traditional broadcasting relationships that end at content delivery, the FANZO partnership lets TNT Sports Business build direct relationships with consumers in venue for the first time.

"This partnership sets the benchmark for how broadcasters create value for their commercial customers," said Dom Collingwood, co-founder of FANZO.

"Rather than just delivering content, TNT Sports is actively helping venues convert that content into revenue by increasing footfall while also making customers’ lives easier. It's a model we expect to see replicated across the industry."

By directly supporting venue marketing through automation, the collaboration doesn't just give TNT Sports venues a unique retention tool - it generates incredibly valuable customer data. To be specific, this means sports fan behaviour and preferences at a venue level, engagement metrics that traditional broadcasting simply can't provide.

Best-In-Class Venue Finding

As part of the partnership, FANZO will now host the official TNT Sports Venue Finder, which will see TNT Sports Business customers benefitting from FANZO's significant consumer reach (more than 2M users in the UK) driven by the company's historical SEO strength.

Looking Forward

TNT Sports Social launched this week across TNT Sports' commercial network, with FANZO's dedicated TNT Sports venue finder supporting the broadcasters’ out-of-home licensed sports venues across the UK.

For the broadcasting industry, this deal suggests a shift toward ecosystem thinking, where success depends on creating value throughout the entire customer journey - from content creation right through to end-customer engagement.

For partnership enquiries or to learn more about FANZO's venue marketing solutions, contact our business development team.